CEO2
Build a business that runs without you.
Most founder CEOs are still the operator-in-chief. If every tough decision, client wobble, and hiring call boomerangs back to you, you don’t own a business — you own a job. Our CEO2 gives you your time and margins back, and turns your leadership team into the engine that runs the company.
Why join this cohort
(and what you get in the first 90 days)
Three days back each week
You’ll spend two days a week leading, but the business will run for five. You’ll free up three days EVERY week to focus on the things only you can do.
Community and peer learning
You’ll be joining a tight-knit group of no more than 20 founder CEOs who get what you’re going through. You’ll share what works, pressure test ideas and keep each other honest.
Expert guidance
Dominic Monkhouse built and sold two £30m companies and has coached 100+ founders (with a dozen exits). He’s been where you are now, and he knows how to help.
Hit the ground running – guaranteed
Within 90 days, you’ll see tangible benefits. You’ll already have earned a day a week back, and we’ll have unlocked £100k in revenue by identifying key constraints.
Tools you can use immediately
This isn’t a course in management theory – it’s a community working together to make significant, measurable change. Everything we do together can be used in your business that same day.
The best of both worlds
Benefit from in-person days in our purpose-built Management Lab, set on picturesque farmland in Salisbury, as well as regular online sessions to measure progress.
CEO2
A practical peer-powered programme
This isn’t classroom theory. It’s focused implementation. We roll up our sleeves with a small group of founder CEOs and change how your business runs while it’s running. You’ll see results in the first quarter. That’s the point.
Time back and profit up
Strip the nonsense. Meetings get tight, handoffs stick, and “quick questions” vanish. Pricing sharpens, mix improves, cycle time drops—cash lands sooner and margin climbs.
Leadership that lasts
Managers own outcomes, not updates. Clear scorecards and a simple cadence make progress unavoidable—debate hard, commit fast, execute clean.
How it works (the quarterly cycle)
Step One
Lab day: reset and commit
Once a quarter we meet in person at the Management Lab in Salisbury. We pick the single constraint to fix, set targets (days back + cash), lock the 90-day plan, and put names on seats.
Step Two
Execute with the cohort
Once you’re back at base, we run online sessions every 2 weeks. You deploy the playbooks, track scorecards, get blunt feedback, share wins, and learn what’s working (and isn’t) for others.
Step Three
Review, bank, repeat
At quarter-end we measure results against the targets, capture lessons, tune the plan, and roll straight into the next Lab day. Same rhythm, bigger wins. Exponential improvement.
Want three days back each week? Book a no-obligation 45-minute call and we’ll outline exactly how.
Real results. Real impact.
Here’s what our clients have achieved:
“Dom is really making us think about how to 10x our thinking and be more ambitious, whilst enjoying the process”
Ruth Weatherall
Co-Founder, UP3
“Dom challenges me and asks me the questions around what’s right for the business and for myself”
Sara Wilkes
CEO, Agilitas