Can you depend on your teams?
HOW TO ENSURE DEPENDABILITY IN HIGH PERFORMING TEAMS
Are you running on empty? Most of the CEOs and Exec teams that I coach are reporting burn-out. Remote working is taking its toll. Their commute’s been swallowed up by Zoom calls, and they’re working more than 12 hours a day without a break.
There’s no doubt in my mind that this is affecting productivity – and not for the better. In fact, Microsoft has recently reported a drop in productivity of 20%. That’s bad! The UK economy has been trying to get its productivity rates up over the last decade, but in the past six months, there’s been a catastrophic slump.
To counter this, you urgently need two things. Total clarity over what’s important and intrinsically motivated teams who can depend on each other to get these things done. Otherwise, Parkinson’s Law will kick in, with everyone filling their time with ‘busy work’ but the company going nowhere.
So how do you ensure you can depend on your teams?
Amplifying Your Content with Beck Power
If you have bucket-loads of content that you regularly share with your audience across your social media platforms, but it’s not getting any traction, or if you don’t have content and you need some, then you need Beck Power.
Beck is the queen of repurposing existing content to keep you front of mind for your audience. Today’s conversation isn’t about how to be globally strategic with an author, this is a tactical how-to conversation with somebody who enables others. So if you’re wondering how, in the age of content is king, you can possibly create enough content to feed the beast AND still run your business, then Beck has the answers you’ve been seeking.
Beck is a leading content marketer and the founder of the Amp Content Academy, the HQ for making more relevant, consistent content and leveraging it into opportunities and clients. Her podcast “Amplify Content” and her content marketing agency help coaches, speakers and authors create and spread more powerful content across social media, grow their audiences and connect with their ideal clients.
So if you’re wondering how to take your first steps to build your brand and your authority. How to turn yourself into a key person of influence in your industry. If you’re curious what the minimum viable product you need is. How you can get started with a podcast or at the very least, how you can get yourself on someone else’s podcast, and how to take that content and amplify it, then this is the conversation for you.
NEWS FROM THE FARM
SCALING UP WORKSHOP – TUESDAY, 3RD NOVEMBER
(Just 7 seats left!)
Are you a CEO or business leader looking for clarity on your business strategy? Are you passionate about scaling up your business and achieving sustainable growth? If you said yes to both questions, then it is CRUCIAL that you join us.
You will learn and implement the tools and techniques that make the Scaling Up approach so effective. Dominic will walk you through the Four Decisions critical for growth:
Getting clarity on your organisational structure and how to retain the right people in the right seats.
Building a 3-year plan with metrics for each of the 12 quarters that it represents.
Focusing on the initiatives that will help you achieve your business goals.
Keeping the tank full, so you can keep investing in growth.
Join us at Foundry Farm, near Salisbury, to experience for yourself how this coaching programme has benefited over 2.700 companies worldwide.
Business Owners of every kind will want to hear from some of the leading marketing, sales, growth and management experts in the world right here on Your First Thousand Clients! The show that gets you to YOUR first thousand clients and beyond!
Over the past decades, rapid digital transformation has enabled organizations to completely reimagine the way they work and manage talent. From reliable video conferencing platforms, to digital collaboration software, to ubiquitous cloud-based connectivity, and a data-centric approach to strategic decision-making powered by the synergy between artificial and human intelligence, an imaginary worker from the 1950s would surely marvel at the current landscape of work as if they were in a Black Mirror episode.
Lessons learned in the practice of data science at Microsoft. Dominic wrote a blog on CAC and LTV recently. Here is some detail from Microsoft on LTV for its Azure customers.
Signing a new employment contract is a milestone for most of us. It accompanies the start of a new adventure full of hope and ambition. However, the contract itself is boring, scary, and full of incomprehensible legal mumbo-jumbo. Luckily, there is an alternative. Here’s what happened when two Bucket List pioneers teamed up.
Innovation is the hottest buzzword in business. But what if its benefits have been exaggerated, and our obsession with finding the next big thing has distracted us from the work that matters most? It’s hard to avoid innovation these days. Nearly every product gets marketed as being disruptive, whether it’s genuinely a new invention or just a new toothbrush. But in this manifesto on the state of American work, historians of technology Lee Vinsel and Andrew L. Russell argue that our way of thinking about and pursuing innovation has made us poorer, less safe, and – ironically – less innovative. Drawing on years of original research and reporting, The Innovation Delusion shows how the ideology of change for its own sake has proved a disaster. Corporations have spent millions hiring chief innovation officers while their core businesses tank. Computer science programs have drilled their students on programming and design, even though the overwhelming majority of jobs are in IT and maintenance. In this provocative, deeply researched book, Vinsel and Russell tell the story of how we devalued the work that underpins modern life – and, in doing so, wrecked our economy and public infrastructure while lining the pockets of consultants who combine the ego of Silicon Valley with the worst of Wall Street’s greed. The authors offer a compelling plan for how we can shift our focus away from the pursuit of growth at all costs, and back toward neglected activities like maintenance, care, and upkeep.
Faced with the choice of starting a company or joining a large corporation, Steve Jobs believed that it was ‘more fun to be a pirate than to join the navy’. But for innovators inside established companies, making a distinction between being a pirate and joining the navy is a fallacy. We have to figure out a way to become pirates in the navy! There is nothing harder in business than trying to innovate within large corporations. Innovators in big companies often face internal opposition as well as their external competitors. It is the management of the core business that tends to get in the way of innovation. Most intrapreneurs recognise that innovation can’t be carried out as a series of one-off projects that always have to jump through political hurdles. They realise that there is a need for innovation to happen as a repeatable process. But how can they achieve this? This is a step-by-step guide to getting continuous innovation done in companies and reshaping them in the process. It is for anyone involved in corporate innovation and driving company change. This book answers key questions for intrapreneurs and their managers, such as how to influence leadership to prioritise innovation, how to work with naysayers and how to start a movement that transforms the way innovation is managed within companies.
MEANINGFUL ACTION FOR MONDAY
TURN OFF ZOOM AND USE THE PHONE INSTEAD
If you’re suffering from Zoom fatigue, consider switching back to phoning people. There’s a reason you’re tired. On Zoom, you have to work harder to process non-verbal cues like facial expressions, the tone and pitch of the voice, and body language; paying more attention to these consumes energy. Also, you’re constantly aware of being watched, so there’s a sub-conscious pressure to perform. That’s stressful and exhausting. In contrast, talking to someone on the phone is more intimate and makes you feel more connected. It’s easier to concentrate and feels like a relief.
As well as Keynote speeches and panel sessions this CEOSummit also incorporates Q4 Barometer webinars.
When the going gets tough, attitude trumps everything. Don’t let COVID-19 beat you into the ground and take your business. Treat this pandemic as an accelerator. The “one thing” you’ve been looking for to pivot, re-evaluate or simply get shit done. Join us on our farm in Wiltshire to walk through our Scaling Up growth programme.
An exclusive annual gathering of high-growth tech CEOs. This powerful three-day summit will transform how you define success and deliver growth in 2020 and beyond.
QUOTE OF THE WEEK
‘Ability is important in our quest for success, but dependability is critical.’– Zig Ziglar