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Are you a Level 5 Leader?

Why You Need To Be A ‘Level 5 Leader’

Humility. Determination. Passion. These are three characteristics of Level 5 Leaders. And it’s these qualities that set the leaders of great companies apart from good ones.

If you’re looking to scale up your business in 2021, read Jim Collins’ books. With over four million copies sold, ‘Good To Great’ is one of the best-selling management books of all time. It’s breath-taking in its meticulous detail. A longitudinal study examining matched pairs of companies in the same industries over a long period of time. Collins was looking for the things that were different about great companies and realised they centred on leadership. The term ‘Level 5 Leadership’ was born…


How To Improve Customer Experience With Net Promoter Score – David Tudehope

David Tudehope is co-founder and CEO of Macquarie Telecom Group in Sydney, Australia, providing telecommunications, phones, data, data connections, data centres and cloud services. 

He co-founded the company with his brother, Aiden, back in 1992 and throughout their existence, they’ve tried to strike the balance between being entrepreneurial and running a public company with risk management and governance. 

But there’s always going to be a tension between those two things, because they don’t want to lose the essence of what makes them special – their entrepreneurial spirit, but at the same time, they have to be a public company. 

The last time we spoke with David a few years ago, their market cap was $350m Australian dollars. Today, their market cap is $1.13 billion Australian dollars. They’ve had a fantastic year. 

“We’ve had a year where we really had to focus on what’s important, on our core customer experience, which talks to our company purpose. At a time like this, people will value great customer experience, even more than the normal.”

In this really insightful episode, we talk with David about what underpins their business success. Because for them, it’s their Net Promoter Score. We also talk about what David’s purpose is, a purpose that he’s remained true to from creation in 1992 through to today. And that purpose is to provide outstanding customer experience.  


Sales Pipeline Radio

Sales Pipeline Radio features the brightest minds in B2B sales & marketing, sharing secrets to driving greater volume, velocity and conversion of sales pipelines in any industry. Matt covers the entire pipeline – demand generation, lead management, sales effectiveness, technology and more – all focused on helping you find, manage and win more business. Thank you for joining host Matt Heinz, president of Heinz Marketing, in this fast-paced, power-packed program.


What’s next for remote work: An analysis of 2,000 tasks, 800 jobs, and nine countries

For many workers, COVID-19’s impact has depended greatly on one question: Can I work from home or am I tethered to my workplace? Quarantines, lockdowns, and self-imposed isolation have pushed tens of millions around the world to work from home, accelerating a workplace experiment that had struggled to gain traction before COVID-19 hit.

How Your Manager Experience Shapes Your Employee Experience

How do employees feel about your organization? The answer to that question influences many of the most important measures of your organization’s health — from retention, engagement and performance to customers, revenue and operational efficiency.

Imagine a Hiring Process Without Resumes

Despite near record unemployment during the Covid-19 recession, plenty of employers will face major challenges in hiring low-skill, entry-level workers when economic conditions improve. This is, in part, because the overall U.S. workforce will grow only 0.4% in the next several decades. A big part of the problem of finding low-skill workers is the barriers employers create when they focus on screening people out. Typical staffing processes are costly, time-consuming, and repeated endlessly. Businesses spend about $4,100 per employee processing resumes, then conducting interviews, background checks, and drug tests.


Finite and Infinite Games by James P Carse

Finite games are the familiar contests of everyday life; they are played in order to be won, which is when they end. But infinite games are more mysterious. Their object is not winning, but ensuring the continuation of play. The rules may change, the boundaries may change, even the participants may change—as long as the game is never allowed to come to an end. What are infinite games? How do they affect the ways we play our finite games? What are we doing when we play—finitely or infinitely? And how can infinite games affect the ways in which we live our lives? Carse explores these questions with stunning elegance, teasing out of his distinctions a universe of observation and insight, noting where and why and how we play, finitely and infinitely.


The Startup Owner’s Manual by Steve Blank and Bob Dorf

More than 100,000 entrepreneurs rely on this book for detailed, step-by-step instructions on building successful, scalable, profitable startups. The National Science Foundation pays hundreds of startup teams each year to follow the process outlined in the book, and it’s taught at Stanford, Berkeley, Columbia and more than 100 other leading universities worldwide. Why?
The Startup Owner’s Manual guides you, step-by-step, as you put the Customer Development process to work. This method was created by renowned Silicon Valley startup expert Steve Blank, co-creator with Eric Ries of the “Lean Startup” movement and tested and refined by him for more than a decade. This 608-page how-to guide includes over 100 charts, graphs, and diagrams, plus 77 valuable checklists that guide you as you drive your company toward profitability.


MEANINGFUL ACTION FOR MONDAY

Put your prices up!

January is a great time to put your prices up and yet many businesses seem afraid to do this. My advice is, do it. I was with a client last week who have been putting up their prices every month by 1%. It’s two years now since I persuaded them to do this and they’re still doing it. And their business is so much more profitable. If your margin is 40%, a 1% price increase equals an 8% increase in profit. Imagine what this could do for your company. Believe in your business and charge what you think you’re worth.


Upcoming Events

Learn The 7 Levers to 2X Cashflow, 3X Profit, & 10X Your Valuation – Free Live Training

Join cashflow expert, Alan Miltz, to build a fortress balance sheet & learn the #1 tool to take control of your business.

Prescription For Growth Workshop – TBA

A special workshop presented by Justin Roff-Marsh (author of The Machine) and hosted by Dominic Monkhouse at Foundry Farm near Salisbury. Join 21 of your peers (owners and senior executives from mid-sized businesses) and design a simple (but detailed) plan to expedite the growth of your organization.

Scaling Up Business Growth Workshop – 18th of March

When the going gets tough, attitude trumps everything. Don’t let COVID-19 beat you into the ground and take your business. Treat this pandemic as an accelerator. The “one thing” you’ve been looking for to pivot, re-evaluate or simply get shit done. Join us on our farm in Wiltshire to walk through our Scaling Up growth programme.

Acetech Summit, Whistler – April 2021 (TBA)

An exclusive annual gathering of high-growth tech CEOs. This powerful three-day summit will transform how you define success and deliver growth in 2021 and beyond.


Quote of the week

“Level 5 leaders channel their ego needs away from themselves and into the larger goal of building a great company. It’s not that Level 5 leaders have no ego or self-interest. Indeed, they are incredibly ambitious–but their ambition is first and foremost for the institution, not themselves.”

Jim Collins


Dominic Monkhouse

Dominic offers business coaching and management development, strategy planning and organisational change, using tried and tested methods to launch your organisation onto an unparalleled growth trajectory. His programme is a function of his broad experience, his deep expertise and a proven process used by over 2,700 firms worldwide.

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