Are you recruiting the best talent? | Issue #204
Seven reasons why you’re not recruiting the best people for your growing business
Recruiting talented people is the single most significant difference you can make to your business. It’s way more important than anything else. Get more A-Players into your company, and the pace will go up. Not only that, but your ability to deliver quality work for your customers will increase exponentially. There’s less stress about winning bigger projects because you know it will happen. In fact, there’s less worry all around.
Contrast this with having fewer A-Players. You start to drive towards efficiency, bureaucracy and repeatable processes. Your B and C-Players can’t cope with anything else. You stifle any thought or talent in your business when you do this. And you lose any good people that you still have.
So why aren’t you recruiting them?
How to Hack Growth Marketing with Kurve Founder & CEO, Oren Greenberg
If you’re struggling with your marketing efforts, or you’re concerned that what you’re doing isn’t working, or is a waste of time and money, then don’t miss Oren Greenberg, founder and CEO of Kurve, a digital marketing agency, on this episode of The Melting Pot.
Now, Oren may specialise in search marketing, but he splits his time between getting companies to rank in Google, and being a Fractional Chief Marketing Officer with FTSE 250 companies such as Canon, Investec Bank, Lenovo & HomeServe, and supporting a number of the world’s fastest scale-ups.
So, if you’re looking to hack growth marketing in your business, wondering where to spend your money – distribution or content, or don’t know where to start with building your marketing tech stack or even your marketing team, download and listen to this episode.
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Lose the lofty statement, and instead explain what you provide to your customers and why it matters.
During challenging times, the most effective leadership communications are ones that deliver attention, acknowledge distress, demonstrate care, and — not necessarily at first, but eventually — take appropriate action to mitigate the situation or at least provide comfort, so, regardless of how empathic you are or think you are, focus on those four touchpoints in your communication.
Despite only being roughly 2% of cars on the road in the UK, Tesla’s approach to car manufacturing and car insurance has made more traditional companies, both car manufacturers and insurance companies alike stand-up and take notice, and this could not have taken place without Tesla embracing and then scaling agile practices and principles.
From our morning cup of coffee to the standing Wednesday morning meeting with our team, our lives are steeped in rituals. Rituals Roadmap combines cutting-edge scientific research with examples from the most human companies, like Starbucks, Microsoft, Chipotle and LinkedIn, showing how they establish rituals during meetings, employee onboarding procedures, and daily interactions among coworkers. Whether you choose to pass around a stuffed penguin at your weekly meeting to express gratitude like Aria Finger of DoSomething, or decide to make lunchtime a daily ritual with your team in the same way one top performing team at Douglas Elliman does, rituals create community and change us in a way that conjures lifelong commitments. If you’re serious about employee engagement, Rituals Roadmap is your blueprint for creating a workplace full of engaged, connected employees who drive revenue and stay at their jobs long term.
Fear drives most leaders to make choices that are at odds with healthy relationships, vitality and balance. This fear leaves a toxic residue that won’t be as easily tolerated in an increasingly complex business environment. Conscious leadership offers the antidote to fear. These pages contain a comprehensive road map to guide you to shift from fear-based to trust-based leadership. Once you learn and start practicing conscious leadership you’ll get results in the form of more energy, clarity, focus and healthier relationships. You’ll do more and more of what you are passionate about, and less of what you do out of obligation. You’ll have more fun, be happier, experience less drama and be more on purpose.
MEANINGFUL ACTION FOR MONDAY
Ask yourself about your leadership team. Are they all A-Players?
Every month, you need to ask yourself these questions about your leadership team: ‘would you enthusiastically rehire them?’, ‘are they A-Players?’, and ‘do you believe your executive team are in the top 10% of available talent, given the job they do for you and the location they’re in?’
Your company can never outperform your leadership team, and if it’s not made of 100% of A-Players, your dreams will just be dreams. They won’t become a reality.
Managing a team isn’t easy, but all the evidence shows that if you can build a happy team then everything goes better. Happy teams are more collaborative, creative and productive. They are also much less stressful to manage.
But how do you build happy successful teams?
Nic Marks, renowned statistician and happiness expert, will explore the evidence as well as offer insights, tips and guidance for leaders of teams big and small.
Limited to 10 CEOs and their #2s, a new and extremely valuable opportunity to spend small group time with the author of Scaling Up, Verne Harnish for three intense days of learning, sharing, and fun at the unspoiled and elegant, Lucknam Park Hotel & Spa, near Bath (UK).
You will work one-on-one with Verne, and get exclusive access to his network and knowledge to help you achieve a major leap in your business.
Join us from 28th-31st March, 2023
Quote of the week
“People are not your most important asset. The right people are.”Jim Collins
Dominic offers business coaching and management development, strategy planning and organisational change, using tried and tested methods to launch your organisation onto an unparalleled growth trajectory. His programme is a function of his broad experience, his deep expertise and a proven process used by over 2,700 firms worldwide.