HOW BRAND PROMISES CAN GUARANTEE UNPARALLELED GROWTH
In a frantic world where trust is hard to come by, promises matter. They’re how people learn whether they can truly believe and trust in you and your company. If you follow through, you’ll have a loyal, happy customer base ready to spread the word to others about how great you are. But if you break your word, you’ll shatter trust and with it your reputation and ability to grow. Brand promises matter!
I’ve been an advocate of brand promises with guarantees since my time as MD at Rackspace and Peer 1. They were a big reason why we grew so quickly, scaling from zero revenue to £30 million in just five years. Committing to a series of promises that we knew mattered to our core customers was at the heart of offering an SLA with teeth. And the corresponding guarantees, or catalytic mechanisms, ensured customers knew our skin was in the game.
So what is it about brand promises that makes them so effective to growing companies? And how do you find the promises that will work for your business?
Measuring The Population’s Happiness
This week’s guest is Nic Marks, CEO and Founder of Friday, the company Nic set up to track employee happiness, in order to help businesses build a more positive, productive work culture.
A statistician by trade but with a background as a therapist, Nic has a slightly weird speciality—happiness—having used it spending the last three decades creating a measure of people’s quality of life. Nic firmly believes that measuring happiness kick-starts a process which ultimately builds happiness.
In just over 6 years, Nic and the team at Friday have worked with more than 9,000 teams across 1,000 organisations, measuring and improving happiness at work. Happiness is a great proxy for quickly judging how things are in a team at a moment in time—if you’re happy at work things are likely to be going well, if you’re not happy, they’re not.
Hosted by Alex Judd, the EntreLeadership Podcast features lively discussions and tips on leadership and business by some of the top minds in the business, like Mark Cuban, Seth Godin, Jim Collins and Simon Sinek.
“We need to hold people more accountable.” How many times have you said this in the past year? When things aren’t going well — maybe your numbers are down, you haven’t met your goals, or your pipeline is dry — it’s easy to turn to this familiar mantra. But when you say it, what your team members actually hear is: “You are letting me down,” or, “We are failing.” Instead of lighting an inspired fire under people, you can end up deflating them.
The world’s greatest workplace cultures do not happen by accident. Leaders, managers and employees at every level of the organization intentionally cultivate and support the organizational culture. Once a plan for culture change is in place, the unified voice from the top should be clear: This is how we do business. This is an expected part of how we work. This is our culture.
Valentine’s Day — the day when romantic lovers spend time with the people that make them the happiest. In short, Valentine’s Day is a time to celebrate important romantic relationships. The relationships we hold in our lives can bring us sublime happiness, extreme unhappiness or something in between. Unfortunately, our work relationships are often a source of unhappiness.
SCALING YOUR TECH BUSINESS BY DOMINIC MONKHOUSE
Calling all CEOs, Founders and Managing Partners! Learn valuable scale-up strategies in a brand new book by the UK’s top tech industry business coach, Dominic Monkhouse. Dom has a track record of scaling-up award-winning technology businesses, including two UK based companies from zero revenue to £30 million within five years. Now he is sharing the secrets behind his success in a new book, FREE to all Melting Pot subscribers. The download will be available from 9 March. Watch out for your copy!
How to tap the real source of entrepreneurial power in you and in your organization. This book is based on foreword author Graham Weston’s experience growing Rackspace, as well as fascinating case studies from such organizations as the Navy SEALs and Israeli Special Forces. In The UnStoppables Bill Schley, co-founder of the branding firm Brand Team Six shows how the best practitioners think continuously about two things: The Big Picture and the Little Picture–essence and essentials. The essentials are the business and financial mechanics required of any working enterprise. But the essence is the emotional mechanics to deal with obstacles, risk, fear and failure. Mastering the emotional mechanics is how entrepreneurs succeed and winners win.
MEANINGFUL ACTION FOR MONDAY
Resolve to leave time at the end of every meeting for people to give feedback. On a scale of one to ten, how would they rate this meeting? What feedback would they give to participants? Is it thumbs up, or thumbs down — and why? Did the facilitator do a great job or not? Give them some feedback. Get this habit embedded in your business and before long, all your meetings will be at level 10.