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Craft a killer mission statement

How to write a mission statement for a business

Do you raise your eyebrows when someone mentions mission statements? It’s easy to get cynical. Too many companies use bullshit phrases when they write a meaningless mission statement. 

Even worse, some mission statements are blatant lies. Take the mission statement of Enron, ‘Our mission is to build unrivalled partnerships with and value for our clients through the knowledge, creativity and dedication of our people’. We all know how that ended. They ended up synonymous with corporate fraud.

And yet, it is possible to craft a well-written mission statement that energises your business. A good mission statement is essential to any purpose-driven business as it acts as a north star, guiding you forward. Without it, you’re likely to get steered off course by working life’s everyday ‘busy-ness’. Not forgetting the twists and turns of clients’ demands.

The Importance of Business Continuity with Smartsourcing CEO & founder, Mike Selfe

Think your organisation is too small to outsource processes? Think again, says CEO and founder of Smartsourcing, Mike Selfe. If you feel like your team’s time could be better spent elsewhere then don’t miss Mike explaining how Smartsourcing supports small businesses. 

Founded in 2015, Smartsourcing, a purpose led, business process outsourcing (BPO) organisation based out of Cebu, Philippines, has been growing 100% year on year, with 350 staff now on their books.

In this insightful episode, Mike discusses how they handle the challenge that significant growth brings, how they tackle recruitment challenges, and what it takes and what it looks like to be awarded Great Place to Work certification.

So, if you’re looking for a way to maximise your team’s productivity and efficiency, listen today to find out more about how business process outsourcing (BPO) could help your small businesses.


Every week, David Senra reads a biography of an entrepreneur and finds ideas you can use in your work.

Why metrics plus accountability doesn’t always equal success

When you add accountability to the movement of a measure, you do indeed “get what you measure.” But it often feels Shakespearean. You get what you measure, but what you get is not what you wanted.

How to Make Employees Feel Like They Own Their Work

Most of us spend a lot of time at work. Yet a lot of people feel their jobs are not as fulfilling or engaging as they could be. A 2014 Gallup survey of U.S. workers found that less than one-third were engaged in their jobs, 51% said they were “not engaged,” and 17.5% said they were “actively disengaged.” Unfortunately, the data from global surveys is quite similar.

3 signs your team doesn’t have an ownership mindset and what to do about it

An ownership mindset means taking responsibility for outcomes and being empowered to make the decisions that will lead to those outcomes. To cultivate an ownership mindset on your team, focus on transparency, autonomy, and customer empathy. Meanwhile, your job as a leader is to determine strategy and set your team up for success.

Building An Elite Organization by Don Wenner

At the tail end of your company’s startup phase, the same opportunities that generate revenue and fuel growth also bring new challenges. You need to hire-and train-rock-star team members, scale operations, prioritize opportunities, “wow” customers, and clearly communicate strategy throughout your organization-all while bringing on new clients and driving profitability. You don’t have time for theory when you’re growing at breakneck speed. You need a blueprint for profitable scalability, a toolbox of plug-and-play tools, and direction on how to maximize execution. That’s where ​Building an Elite Organization ​comes in.

SYSTEMology by David Jenyns

Do you sometimes feel like your business is an adult daycare centre? Are you constantly repeating yourself, fixing errors and trying to hold things together? What if it were possible to create a business that runs itself? You’ve dreamed about it – now it’s time to make this a reality! If you’re anything like many seasoned business owners, you’ve tried and failed to systemise your business. The reality is, your shiny business isn’t as functional as it looks from the outside; it’s unorganised, inconsistent and key-person dependent. SYSTEMology solves this problem with a proven, step-by-step business systemisation framework – designed so that even the busiest business owner can deploy it. Drawing on 20+ years of business experience and real-life case studies, David Jenyns details the path to complete business reliability.

News from the farm

Scale Up workshop with Dominic Monkhouse

Are you ready for rapid, significant and sustainable growth? 

Then don’t miss this opportunity to spend 5 hours with Dominic Monkhouse and learn how to implement the systems, tools and strategies that helped him scale two UK tech firms from zero to £30m in five years. 



Use your procrastination to prioritise tomorrow’s activity

This tip is courtesy of Dan Sullivan, founder of Strategic Coaching. 

You probably have things on your To-do list that you haven’t got done yet. Those are the things that you’re procrastinating most about. Look at your list the night before and find the things that have been hanging around, the things that you’re procrastinating about, the ones that will bring you no joy but need to get done. So, use procrastination to prioritise tomorrow’s first actions. Do those first thing in the morning so that you can get things moving forward.

Upcoming events

CEO Bootcamp with Verne Harnish and Dominic Monkhouse – 12th -15th September

This September, join Verne Harnish and Dominic Monkhouse for a reinvigorating 4-day boot camp in the UK. You will work closely with Verne and Dominic to find the answers to those questions and uncover those opportunities you’re overlooking, which will truly help you move the needle in your business.

Join Verne and Dominic at Lucknam Park Hotel & Spa, near Bath (UK).

Quote of the week

“Business purpose and business mission are so rarely given adequate thought is perhaps the most important cause of business frustration and failure.”

Peter Drucker

Dominic Monkhouse

Dominic offers business coaching and management development, strategy planning and organisational change, using tried and tested methods to launch your organisation onto an unparalleled growth trajectory. His programme is a function of his broad experience, his deep expertise and a proven process used by over 2,700 firms worldwide.

Scale Your Technology Business

Answer 10 challenging questions and discover if your business is going to crush it or get crushed.

Get your own growth report with customised insights that will help you to identify the main challenges that may prevent your business from scaling up.

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    Discovery Call | Business Growth Strategy Session

      Discovery Call | Scaling Up Master Business Course