Improve Your Fitness In 2020 | The Melting Pot Newsletter | #66
WANT TO IMPROVE YOUR FITNESS IN 2020? THEN GET READING…
There’s no doubt in my mind. Getting better at fitness has been a big part of my success as a business coach. It’s about an 80:20 approach – the same that I apply to work. We’re all busy so you need a work out what gives the most reward for the least effort.
Learn from my experience. I used to get injured all the time, setting myself unachievable goals and punishing my body in the process. So, I decided to learn from the experts and read some influential books. They changed my entire approach.
Here are my all-time favourites that are well worth a read over Christmas.
Helping The Next Generation of Founders Become Famous
Do you need to notch your marketing up another level? Do you run a tech start-up but your story is failing to get any traction with the press? Then you need to hire in Transatlantic, the marketing agency run by CEO Gideon Joseph.
“We are a communications consultancy working with fast growth, entrepreneurial businesses that want to change the world.”
Gideon is the guy who can get your marketing really singing. He cut his teeth working for Jeremy Paxman on BBC Newsnight, followed by a stint at ITV and Channel 4 working on Big Brother, before realising that Skype had an amazing opportunity to revolutionise broadcasting. He has since developed a unique approach to marketing using, in his own words, ‘story, fame and rolodex’.
“Our core offer revolves around 3 things – forging a brand narrative and messaging for young brands; making our clients “famous” with the right audiences, at the right time; and finally, providing access to our phenomenal rolodex.”
This is a great discussion that we enjoyed immensely and we’re sure you will too.
James Taylor interviews leading creatives and innovators and has them reveal their creativity and innovation strategies and techniques to help you unlock your own creativity and live ‘The Creative Life’. As a leading creativity coach James teaches and interviews creative leaders including Amanda Palmer, Chris Guillebeau, Tommy Emmanuel, Hugh MacLeod and Chris Ducker on subjects including; how creativity works, the creative process, what is creativity, how to generate ideas, creativity exercises, creativity research, creative block, creative personality types, theories of creativity, creative thinking, educational creativity, divergent thinking, organizational creativity, creative cultures, and innovation.
WHAT THE “BEST COMPANIES TO WORK FOR” DO DIFFERENTLY
What makes a company culture great? To explore this question, my colleague, Bill Baker and I spent the last three years researching the best places to work in the United States. As a part of our work, we selected 21 organizations known for their lustrous cultures, including Patagonia, The Motley Fool, and Edmunds.com.
For any type of company, metrics play an important role in understanding the direction in which the business is headed. None more so than subscription companies where you have to spend money to acquire customers, only to make it up (and make a profit) at a later stage.
Most people want to do good, but a few enjoy doing bad. If you’ve been thrown under the bus, you know what I mean. Skillful backstabbers feign friendship, but they live on the fringes of social protocol.
In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating “blue oceans” – untapped new market spaces ripe for growth.
Many corporations have slick, flashy mission statements that ultimately do little to motivate employees and less to impress customers, investors, and partners. But there is a way to share your excitement for the future of your company in a clear, compelling, and powerful way—and entrepreneur and business growth expert Cameron Herold can show you how. Vivid Vision is a revolutionary tool that will help owners, CEOs, and senior managers create inspirational, detailed, and actionable three-year mission statements for their companies. In this easy-to-follow guide, Herold walks organization leaders through the simple steps to creating their own Vivid Vision, from brainstorming to sharing the ideas to using the document to drive progress in the years to come.
MEANINGFUL ACTION FOR MONDAY
Are you spending enough? How many net new customers do you need next year and into years two and three to reach your 3HAG (3 Year Highly Achievable Goal)? Normally that ensures a doubling of the firm’s revenue. I find it’s often only 10 to 30 net new customers next year. What is the LTV (lifetime value) of your ideal customer buying from you at maximum profit? What will your CAC (client acquisition cost) be next year? If your revenue is recurring you may need to spend between three to nine months’ monthly fees to attract the right clients. Do you have a clear plan? Are you spending enough or are you just HOPING they ring you and order from you? If you generate enough interest do you have enough salespeople to close the opportunities?
I often find this piece of the model is poorly thought out. Read The Machine by Justin Roff-Marsh or listen to my interview with him by clicking below.