Stuck in the growth trap?
What Is The Growth Trap (And Is Your Business Stuck In It?)
Feeling weighed down by your business? Or nostalgic for the irrepressible fun of those heady start-up days? Do you yearn to turn the clock back to a time when life seemed easier somehow? And the money seemed to just roll in? Maybe you’re constantly looking over your shoulder. Your competitors are doing better and you’re wondering why it’s no longer happening for you. You feel like you’re completely alone. But we’re here to tell you, you’re really not.
Many of our new CEO clients feel this way. Why? Because their businesses have hit a wall. Yes, they’re growing – some of them quite fast. But their profitability has fallen off a cliff. It’s very likely that their business is stuck in the ‘growth trap’.
Why Your Swagger Is Something You Already Have with Leslie Ehm
If you lack confidence, or you’re faking it ‘til you make it, don’t miss the Queen of Swagger, Leslie Ehm, on this week’s episode of The Melting Pot.
From TV host to advertising executive to training guru for some of the biggest global brands such as Disney and Uber, Leslie has had a few careers in her time. Today, she is a full time Swagger Coach.
“Your swagger is not something external to you. It is something that you already have. And it will manifest differently in every different human being. There is not one prescribed way to have swagger.”
But the episode isn’t all about swagger. Leslie also talks about swearing and why swearing is actually important, and why people who swear are smarter and happier than those that don’t, and why you should ignore those who tell you not to swear.
“It’s not that their ears are going to melt off, or that their brain is going to malfunction. It’s that they’re trying to impose their levels of acceptance on you.”
She also discusses what business leaders can do to lead with swagger and what they can do to build psychological safety in their organisation.
This is a truly cracking episode, full of energy and with some top book recommendations too. We really enjoyed this conversation. We know you will too.
Scaling Up Services is a podcast devoted to helping founders, partners, CEOs, key executives, and managers of service-based businesses scale their companies faster and with less drama.
Talent management has undergone a massive overhaul, accelerated by the Covid-19 pandemic. Working environments, business priorities, and new technologies have been adopted with prodigious urgency. Hiring and onboarding have become substantially remote activities. In January 2020 — before Covid had even become a pandemic — the World Economic Forum called for a global reskilling revolution, and firms now require different skills of their workforces, including resilience, adaptability, digital, design, and interpersonal skills.
I was reading an article recently about loosening travel restrictions, and halfway through, I came across a quote that powerfully captured what I think many people are feeling these days: “We can see a future, which is awesome.” After all, when the pandemic enveloped the world last spring, that ability to hope and plan for the future was shut down in our collective consciousness.
When Satya Nadella became CEO of Microsoft, in 2014, the company relied on a tried-and-true sales model that had helped make it one of the world’s most valuable companies. The amount of money Microsoft charged organizations for its products was based primarily on head count. Every computer-using employee needed a seat license, and Microsoft’s salespeople wrote up contracts (typically for three years) that multiplied the number of seats by the annual cost of the software.
Award-winning Wharton Professor Katy Milkman has devoted her career to the study of behaviour change. An engineer by training, she approaches all challenges as problems to be solved and, with this mind-set, has drilled into the roadblocks that prevent us from achieving our goals and breaking unwanted behaviours. The key to lasting change, she argues, is not to set ever more audacious goals or to foster good habits but to get your strategy right. In How to Change Milkman identifies seven human impulses, or ‘problems’, that commonly sabotage our attempts to make positive personal and professional change. Then, crucially, instead of getting you to do battle with these impulses she shows you how to harness them and use these as driving forces to help instil new, positive behaviours – better, faster and more efficiently than you could imagine. Drawing her own original research, countless engaging case studies and practical tools throughout to help you put her ideas into action, Milkman reveals a proven, inspiring path that can take you – once and for all – from where you are today to where you want to be
Donald Miller’s StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching listeners the seven universal story points all humans respond to, the real reason customers make purchases, how to simplify a brand message so people understand it, and how to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers
Get your ‘Prescription For Growth’!
In-Person Workshop at Foundry Farm, Salisbury – 26th May
Join the author of The Machine, Justin Roff-Marsh, at this intimate one-day workshop to learn how your organisation can mirror the organisations that are already successfully applying the key ideas from The Machine, and outsell the competition.
Justin will take you, step-by-step, through the critical ideas presented in his book, The Machine. More importantly, he will show you how to fashion these ideas into a simple (but detailed) plan to outsell your competitors and expedite your organisation’s growth.
After this challenging workshop, you will leave with actionable and proven tactics to boost your sales activity and radically improve your business operations.
Join us on 26th May. Only 6 seats left!
MEANINGFUL ACTION FOR MONDAY
Get everyone back in the office
As we head into a decade that could become the next roaring twenties, recognise the competitive advantage of having your teams back in the office. It’s like being a sprinter who’s first off the blocks. Get ahead of your competition who are still working remotely. We had Bruce Daisley, author of ‘The Joy of Work’ on our Melting Pot podcast recently. He had spoken to the evolutionary psychologist Professor Robin Dunbar about exactly this. He asked him what advice he’d give to business leaders about the whole hybrid workplace topic. Professor Dunbar said human beings are fundamentally team creatures. Their best work gets done when they’re physically present with other human beings. We hear this from our clients. They’re reporting that the happiest, most engaged teams are the ones who’ve returned to the office. No more excuses. Get everyone back.
Autonomy Mastery Purpose – Plus an increase in productivity of 500%! What if the most significant obstacle to your success is your organizational approach? The world around us has changed. We are in the information age; individuals are networked together in ways that we could never have imagined. Rather than re-design our organizations to integrate the benefits from these technologies, most have simply taken their existing organization and woven these technologies around it. Join Andrew and Julian from Matt Black Systems to learn how they re-designed their organization, achieving a remarkable transformation.
Flexible working is the post-pandemic silver bullet. But, how can small businesses get it right? The most successful teams are working for outcomes, not for hours and in a remote world we need to avoid encouraging an ‘always on’ culture. What we’ll cover:
- What does ‘hybrid’ really mean?
- Creating an outcomes-driven culture remotely
- Trust, feedback loops and the right processes
- Group vs individual productivity
- Innovation hubs
Quote of the week
“Strategy is about making choices, trade-offs. It’s about deliberately choosing to be different”
Dominic offers business coaching and management development, strategy planning and organisational change, using tried and tested methods to launch your organisation onto an unparalleled growth trajectory. His programme is a function of his broad experience, his deep expertise and a proven process used by over 2,700 firms worldwide