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The Melting Pot Newsletter | #50

DOM’S TOP PICKS FOR YOUR HOLIDAY READING LIST

It’s holiday time! And in case you’re heading to the beach for some much needed R&R (and even if you’re not), we’ve compiled Dom’s top picks for your holiday reading list. Enjoy!

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Dispelling Myths Around Growth: A Conversation with Spencer Gallagher and Pete Hoole

Spencer Gallagher and Pete Hoole work with the next generation of independent agencies to help them scale as co-founders of Cactus. In the past eight years, they’ve worked with more than 1,000 agencies globally, all the while collecting notes about what was and was not working. They recently converted those notes into a book, ‘Agencynomics’, an Amazon five-star rated best selling book and audiobook. This aims to help all types of agencies scale from start-up to the first £3-5M in revenue by setting the record straight on what KPIs should really look like.  

In our conversation, we talk about some of the myths around what makes an agency successful, where you should really focus your energy and the four cornerstones that anchor business success. While the focus is on agency growth, many of the areas they’ve identified are ubiquitous to the business world.


What exactly is affiliate/performance marketing? And how are the world’s leading companies using this model to outperform in their marketing and business partnerships? Join us on the Outperform with Acceleration Partners podcast to hear insightful, valuable and eye-opening discussions about what it truly means to create transparent, high-value partnerships that bring more customers, incremental sales and faster growth.

This podcast will show you how to go from start-up to scale-up and beyond! How to significantly grow your business; how to develop the right mind-set for growth and to re-ignite with your purpose; how to create effective commercial plans driving predictable revenues; how to raise funding and investment, especially from VC’s and PE firms; how to design a lifestyle business, a performance business, or an empire!; how to build up for an exit and a significant capital event!; ultimately, how you can create freedom, build wealth, have fun … and live life more on your terms.


WILL THE 4-DAY WORKWEEK TAKE HOLD IN EUROPE?

Work four days a week, but get paid for five? It sounds too good to be true, but this debate is front and center within numerous European economies, not only because of a culture shift toward accommodating flexible working but also because some evidence suggests it’s good for business. Many organizations in Europe are cutting workweeks, though not wages, from 36 hours (five days) to 28 hours (four days) to reduce burnout and make workers happier, more productive, and more committed to their employers.

5 TIPS FOR AN EFFECTIVE DAILY HUDDLE

It’s an interesting experiment to informally poll your friends and ask them about their planning habits. Do they plan on a daily basis? Weekly? Digitally? Analog? Cruise through YouTube and see how bullet journaling is the new scrapbooking and you’ll see there’s no end to how you can plan. It’s hard to argue with the logic that planning out your day gives you a better chance of accomplishing what you set out to do. Sure, there are days that go off the rails, but that can happen in any business. Having a plan will help you roll with those unexpected scenarios and keep everything on track to hit your goals.

BUSINESS SUCCESS THROUGH PEOPLE SUCCESS IS THE NEW LEADERSHIP FRONTIER

As leaders, we care deeply about employee engagement, but we can’t operationalize a culture of engagement by ourselves. Without a strategy for scaling it across the business, it’s tough to move the needle. As my own business has grown, I’ve realized that the best thing we can do for our employees is to focus on the top two or three actions that will have the greatest impact—and hold our people-leaders or “trusted lieutenants” accountable as owners of those initiatives.

THE TRUTH: AN UNCOMFORTABLE BOOK ABOUT RELATIONSHIPS

Neil Strauss made a name for himself advocating freedom, sex and opportunity as the author of The Game. Then he met the woman who forced him to question everything. Neil’s search for answers took him from Viagra-laden free-love orgies to sex addiction clinics, from cutting-edge science labs to modern-day harems, and, most terrifying of all, to his own mother. What he discovered changed everything he knew about love, sex, relationships and, ultimately, himself. The Truth may have the same effect on you.


COACHING FOR PERFORMANCE: THE PRINCIPLES AND PRACTICE OF COACHING AND LEADERSHIP

An international bestseller, featuring the powerful GROW model, this book is the founding text of the coaching profession. It explains why enabling people to bring the best out of themselves is the key to driving productivity, growth, and engagement. A meaningful coaching culture has the potential to transform the relationship between organizations and employees and to put both on the path to long-term success.

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