The Melting Pot Newsletter | Issue #58
WANT YOUR BUSINESS TO GROW?
THEN YOU NEED TO LISTEN TO YOUR STAFF
(ROCKEFELLER HABIT #5)
Scaling a business isn’t easy. It takes effort, dedication and a systematic approach. You need to adopt new ways of working, approaching these with consistency and repetition until they become habits. That’s why the Rockefeller checklist is so useful – it provides a blueprint for growth.
The fifth habit is all about employee input – ensuring it’s collected to identify obstacles and opportunities. One thing’s for sure. Your front-line staff will be the first to know when something’s wrong. And that their managers don’t ask or listen. You need to fix this to have any hope of long-term growth. It’s essential.
When your business is small, there’s little or no friction between management and staff. Everyone knows what’s going on and decisions are based on consensus. As it grows, layers and hierarchy start to erode communication. I’ve seen this time and again. As MD of growing tech companies, staff would often assume that I was too busy to bring something to my attention. This is something I had to work on all the time. It’s vital to keep communication channels open.
So how do you ensure your staff feel heard?
How Not To Waste Money on Marketing
If you’re keen to stop wasting time and money on ineffectual marketing, stop what you’re doing and tune in. It will be the best decision you made today!
This week’s guest is Bryony Thomas, marketing guru, author and developer of marketing methodology, ‘Watertight Marketing’. Having worked in marketing since 1997, Bryony has not only garnered a wealth of experience in the industry, but she’s written a book on it. “Nobody needs more marketing ideas, they need fewer on which to truly focus. And one of the things that Watertight really does is get people to prioritise and focus in on the one thing to be doing right now.”
Having watched so many businesses waste money on marketing and finding that she was repeating herself constantly, Bryony decided to put her extensive marketing knowledge down on paper. And so it’s this book and the fundamentals of marketing that Dom discusses with Bryony in this episode.
Recommended Podcasts
Chris and Jim from Upping Your Elvis explore how to get your energy right, to get your extraordinary on.Upping Your Elvis is all about energy. In 2019 we are exploring how our energy affects us physically, mentally and spiritually. We have hooked up with a series of experts who will set an experiment every month to help us discover a way of managing our energy.In our monthly podcasts we’ll be sharing the highlights of our experiments, what worked, how we felt after the experiments, and what the impact on our energy has been.Follow our progress and join us on our energy journey!
Hi, I’m Tristan White – welcome to The Think Big, Act Small Podcast. This is an information-packed resource for leaders, entrepreneurs and managers wanting to improve their business and their life. We interview leaders with a proven track record of success to uncover ideas, lessons, tips and strategies that in turn we can all use to fast-track our personal and professional growth, and take action to help us become even better versions of ourselves.
Recommended Articles
WHITHER THE PING-PONG TABLE? WHICH PERKS MATTER MOST TO EMPLOYEES
When his students come back from interviews for jobs or internships, Wharton management professor Iwan Barankay hears them talking about what their responsibilities would be or what a challenging interview it was. Sometimes, though, what he hears these new entrants into the workforce speaking about with equal emphasis are the job perks.
HOW TO CREATE AN EPIC COACHING CULTURE (5 STEPS & 3 TIPS)
It’s well known that sales coaching can improve revenue growth — by a whopping 16.7%. Imagine what could happen if you baked coaching into your day-to-day, creating a coaching culture that steadily improves performance and profits. You can, and you should…
WHY YOU SHOULD WRITE DOWN YOUR COMPANY’S UNWRITTEN RULES
Unwritten rules and ways of doing things — both good and bad — are ingrained in the corporate world. Often, these norms become so enmeshed in company culture that leaders don’t even think about them. But if a company’s norms aren’t regularly revisited to ensure they align with the organisation’s goals, and if leaders aren’t careful about how their behaviour contributes to them, they can morph from a positive force to a destructive one.
Recommended Reads
In his long-awaited memoir, Yvon Chouinard – legendary climber, businessman, environmentalist, and founder of Patagonia, Inc. – shares the persistence and courage that have gone into being head of one of the most respected and environmentally responsible companies on earth. From his youth as the son of a French Canadian handyman to the thrilling, ambitious climbing expeditions that inspired his innovative designs for the sport’s equipment, Let My People Go Surfing is the story of a man who brought doing good and having grand adventures into the heart of his business life. A book that will deeply affect entrepreneurs and outdoor enthusiasts alike.
Sleep is one of the most important aspects of our life, health and longevity and yet it is increasingly neglected in twenty-first-century society, with devastating consequences: every major disease in the developed world – Alzheimer’s, cancer, obesity, diabetes – has very strong causal links to deficient sleep. In this book, the first of its kind written by a scientific expert, Professor Matthew Walker explores twenty years of cutting-edge research to solve the mystery of why sleep matters. Looking at creatures from across the animal kingdom as well as major human studies, Why We Sleep delves into everything from what really happens during REM sleep to how caffeine and alcohol affect sleep and why our sleep patterns change across a lifetime, transforming our appreciation of the extraordinary phenomenon that safeguards our existence.