Skip to main content

The Melting Pot Newsletter | #59

6 SUREFIRE WAYS TO BUILD A CUSTOMER-CENTRIC BUSINESS (ROCKEFELLER HABIT #6)

Criticism. Sometimes it can be hard to take.  It’s so easy to get defensive and try to blame everyone else. And yet, to be successful in business, you need to build a culture that actively seeks criticism and insight from customers.  If you go looking for praise, you’ll find it. But it won’t take you anywhere. You won’t improve as a result of it.  

The sixth Rockefeller habit is all about pulling this thread together to make progress.  If you take a systematic approach, week in, week out, you’ll soon locate the pulse of your company, keeping your finger well and truly glued to it as time passes.

In my experience as a Scale-up Coach, I find clients are often insular and inward-focused. Their knowledge of their customers, competitors and operating environment is limited.  As we kick-start our strategy sessions, they tell me ‘We’re amazing at X’ but when we get down to the nuts and bolts of attribution mapping, they stumble over comparisons with competitors and their knowledge of core customer.

So how do you start to fill in these gaps?  By putting your customers centre-stage. Here are some surefire ways to make this happen.

The Melting Pot With Dominic Monkhouse - Featured Image

Finding a life rhythm

Have you ever wanted to just put a pin in your life, up sticks and travel the world with your family before it’s too late? Well, that’s just what Nigel Bennett did. 

Nigel is an entrepreneur. But not like any other entrepreneur we’ve had on the show. Where most people work hard, scaling up their business in order to sell it, Nigel – after taking mind-altering drugs deep in the Amazon rainforest – had an epiphany and decided not to sell. 

He is the founder and owner of Aqua-Guard’s environmental response services and equipment business. Aqua-Guard specialises in marine oil spill response. He’s also the author of “Take that Leap – Risking it all for what really matters”; the founder of TruBeach (an app and a mobile platform community for reporting coastline and ocean cleanliness) and he’s the co-founder of GiftAdd.com, an organisation that works to bring awareness to the actual gift of ADHD and dyslexia. 

This is a truly enlightening conversation – one we’re sure you’re going to enjoy. 


Recommended Podcasts

THE ANGRY THERAPIST

The Angry Therapist is John Kim, LMFT, is a published writer, speaker, life coach, and a co-founder of JRNI Coaching. As he was going through an expired relationship, John created a blog and started to document his journey post divorce. Even though he was a licensed therapist, John preferred casual over clinical in his approach…

COOL TOOLS

In each episode of the Cool Tools Show, Kevin Kelly and Mark Frauenfelder talk to a guest about some of his or her favorite uncommon and uncommonly good tools they think others should know about.


Recommended Articles

THREE QUESTIONS TO START EVERY MEETING

Meetings are unavoidable. Team meetings, planning meetings, feedback meetings, one-on-ones, reviews, retrospectives, stand-ups, town-halls. For many of us, meetings take up a large part of our day. And yet, most of them suck.

20 EXECUTIVES SHARE LESSONS THEY WISH THEY COULD HAVE TOLD THEIR YOUNGER SELVES

Ideally, with age comes wisdom. Nobody’s perfect, but the highest-achieving individuals are keen on identifying their mistakes, learning from them, and growing into better human beings. Take some tips from these successful executives who reflect on what they wish they would have known earlier in their careers.

TO WIN AS A TEAM, TRAIN AS A TEAM

Elite sports teams all have one thing in common: they dedicate immense effort to building high-functioning teams and sub-teams. They face the challenge of managing a multitude of highly skilled team members, in some cases a group of those at the top of their field. Each of these high performers has unique skills and abilities, many of which on their own are highly impressive. However, each of those players alone will not produce a win, because one person alone will not defeat the synergy and coordination of a high-performing group. Think of a three-legged race. If only the fastest person is moving, you still won’t get very far.

Recommended Reads

REINVENTING ORGANISATIONS

The way we manage organizations seems increasingly out of date. Survey after survey shows that a majority of employees feel disengaged from their companies. In this groundbreaking book, the author shows that every time humanity has shifted to a new stage of consciousness in the past, it has invented a whole new way to structure and run organizations, each time bringing extraordinary breakthroughs in collaboration. A new shift in consciousness is currently underway. Could it help us invent a radically more soulful and purposeful way to run our businesses and nonprofits, schools and hospitals?


THE JOY OF WORK

From the creator of hit podcast Eat Sleep Work Repeat comes a revolutionary re-envisioning of how to enjoy your job.

Bruce Daisley shares the fruits of his discoveries in 30 succinct tips that range across all aspects of 21st-century office life and that combine inspiration, empirically tested insight and down-to-earth practical answers in equal measure. Are lunch breaks for wimps, or do they actually make us more productive? Is it true that you can improve team performance simply by moving the location of the kettle or coffee machine? Why are meetings so often a waste of time, and how can they be fixed? And what are Monk Mode Mornings and Hack Weeks, and why do people swear by them?

Want to scale up? Join my newsletter to receive a copy of my book, ‘F**K Plan B: How to scale your technology business faster and achieve Plan A’.