The secret to fast growth? Focus! | Issue #226
Why focus is the secret to fast business growth
There’s no denying it. It’s tough out there. Many business leaders who come to us asking for help feel exhausted and burnt out. They feel like they’re swimming against a tsunami of demands with no hope of moving forward. As the economic conditions worsen, they take on any business that comes their way. It gets harder to see the wood from the trees.
Yet even in this tough environment, some businesses are thriving. Look in from the outside, and it seems effortless. They’re growing exponentially. What’s their secret weapon? One word. Focus.
Here’s a great example. I was talking to a sales rep from MarTech last week and said I’d be interested in trying their product. ‘I’m really sorry,’ he replied, ‘You don’t qualify’. ‘Really?’ I exclaimed. ‘But I’ve got the money!’ He told me that they only sell to businesses of a specific size that spend a given amount on marketing. My business would also need a decent-sized sales team to follow up on the higher volume of leads generated by their product. I didn’t have these resources, so he wasn’t willing to sell their product to me.
This is focus in action. And the irony is the faster you want to scale a business, the more you need to focus. It seems counter-intuitive, but this is how you achieve the growth trajectory you crave.
Bringing Transparency And Honesty Into The Recruitment Process with Ross Lauder
Hiring top talent –the right talent– is crucial to growing a business. Yet, so many companies get their recruitment process wrong. Clarity on what an A-Player looks like, and transparency with candidates in the process are just some of the missing elements that our guest this week noticed in many companies after falling into the world of recruitment.
This week on The Melting Pot, we learned from Ross Lauder, founder and CEO at Single Focus Talent. Before becoming the talented headhunter he is today, Ross was a tech sales manager, working for big firms like Dell and Hubspot. Today, he recruits salespeople across Europe and North America.
In this episode, we wanted to learn more from him about sales, and how the role of a salesperson has changed over time. Ross also shared his approach to recruitment and how he’s helping candidates in their careers. Also, what are people thinking about returning to the office, remote and hybrid work, and what’s happening in the labour market. Is the tech world awash with talented people after the big tech layoffs?
Download and listen to this great conversation today!
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Pre-order Now!
Is there any evidence to show that annual appraisal increase engagement or productivity? Perhaps you also feel you always need to pay salespeople commissions? You don’t!
Dominic Monkhouse has written a new book to help you challenge your assumptions and demystify the barriers to business growth. In this no-nonse guide, Dominic will unveil the most commonly widespread myths and beliefs that hold businesses back. Discover how to:
- Turn your existing leaders into A-Players and become ten times more productive.
- Ditch pointless meetings and sales commissions – and thrive without them.
- Attract the top talent in your industry by making them an offer they can’t refuse.
- Double your turnover every twelve months without throwing money at marketing.
Pre-order today and get the Kindle for 99p/99c!
Quote of the week
“Focus and simplicity…once you get there, you can move mountains.”
Steve Jobs
Dominic Monkhouse
Dominic offers business coaching and management development, strategy planning and organisational change, using tried and tested methods to launch your organisation onto an unparalleled growth trajectory. His programme is a function of his broad experience, his deep expertise and a proven process used by over 2,700 firms worldwide.