The rules changed at 100 people. Nobody told you. This is how you fix it.

Dominic Monkhouse28 May 2026

Every quarter, I made my teams move seats.

Sales sat next to ops. Finance sat next to customer service.

The complaints were immediate.

 “This is ridiculous.” and “I can’t work like this.”

Or “I don’t know anyone over here.”

I let them complain.

Because within six weeks, something shifted.

The passive-aggressive emails between departments stopped.

The “that’s not my problem” conversations stopped.

It turns out it’s very hard to blank someone you have lunch with every day.

PA Consulting did a study on this. 

Six people on a desk will go to the same six people to get things done. The next desk along relies on a completely different six. Mix them up and suddenly there are twelve people they can call on. 

The more pathways inside a business, the faster it moves.

But here’s what I noticed every time I took on a new company.

The founder had no idea any of this was happening.

They were too busy being the most important person in the building.

Every decision. Every conflict. Every exception.

All roads led back to them.

The business moved at the speed of their attention.

And their attention had a limit.

At 30 people, that’s a superpower. At 100 people, it’s the ceiling.

The question isn’t whether you’re working hard enough.

The question is: can the business move without you?

It took me three companies to figure out the fix. It’s here.

Book a free discovery call with Dominic

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