F**k Plan B: Build the Company That Runs Without You
£16.99 £0.00
Your hustle got you here. Now it’s holding you back.
Remember when you could have an all staff meeting by just shouting across to the next desk, and the biggest process you had was arguing over who made the tea? Cute. Now it’s meetings that should be emails, a calendar that looks like a sadistic version of Tetris, and every “quick question” is a 45-minute detour from what actually matters.
Here’s the truth: you’re the bottleneck. You’re still trying to coach, play, wash the kit, book the pitch and referee the game while your competitors are sprinting past. Keep it up and you’ll be another exhausted founder footnote.
Most founders don’t make the leap. They stay stuck in the weeds – hiring dramas, messy org charts, endless firefighting. The business runs them, not the other way round.
I’ve scaled two UK firms from zero to 100+ people and £30m revenue in five years. Not because I’m special. I stumbled, cocked things up weekly, and learned the hard way what actually drives growth.
That’s why I wrote F**k Plan B. Not another glossy strategy book to gather dust, but a blunt guide to building a business that scales without you white-knuckling the steering wheel.
If you’ve got 30–100 people and you’re feeling more knackered than confident, this is the book that gets you out of founder mode and into CEO mode – at least some of the time.
F**k Plan B
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Founders who went all-in
“Dominic has an incredibly simple way of presenting the CEO’s role and job”
Pedro Arriaga
CEO, PEGO
“Dom is incredibly pragmatic in his approach and has a wealth of real-life examples.”
Stephen McBride
CRO, Nasstar
“Dominic has helped us in our journey bridging from startup to scaleup.”
John Whelan
CEO, My Digital
Meet Dominic
Dominic Monkhouse isn’t your average business coach. He’s the bloke who scaled two UK firms from 0-100+ and £0-£30m in five years — right through two recessions. Not with corporate waffle or “growth hacks,” but by cutting through the bullshit and doing what actually works. (If only I knew then what I know now!)
Since then, he’s turned 100+ founders into real CEOs, driven 10 exits, and written two books so others stop repeating his mistakes. He also hosts Curious Leadership, where he calls time on the myths and tells it straight about what it really takes to grow at scale.
He doesn’t do fluffy workshops or safe, corporate away-days. He built the Management Lab on his farm in Wiltshire — part boardroom, part bootcamp — where leadership teams get pushed to breaking point, then rebuilt stronger.
He has been called “Britain’s Best Boss” and the Telegraph said he created “the best office in Britain.”
Dominic only works with the 1% of founders willing to go all-in. If you want a cheerleader, look elsewhere. If you want someone to hold your feet to the fire and force you to face the uncomfortable truths of scaling, step forward.
His mission? To take 200 founder-led firms from 50 to 250+ people, creating 300,000 jobs and £52 billion in revenue.
If you’re serious about building a business that runs without you, it starts here. If you’re not… crack on with Plan B.
F**k Plan B
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