Prices up 50%. One customer left.

Dominic Monkhouse27 August 2026

Go and look at the last 5 deals you won. Count the ones where they argued about the price. Not very many, is it.

The rest were your customers telling you you’re cheap. You perhaps chose not to hear it.

There are 3 ways to grow:

1) Win more customers. 

2) Sell more to the ones you’ve got. 

3) Charge properly for the work you already do.

Two of those need more people, more delivery, more everything.

The 1/3 requires a conversation. The one you keep avoiding. You heard that correctly. Yes. You.

You’ve been picking the first 2 for years. And your margin hasn’t moved a bloody inch.

I had that conversation once, with 3 months of cash left in the business.. Put every price up by 1/2. One customer walked. A big one, and it stung.

I went round to our other clients expecting an arguement.

No one fought. What they said instead has stayed with me ever since.

50% price rise. One customer left.

Revenue is up. So why does every big decision still feel like a guess? 

You’re making £400k calls with the same accountant and mentor you had at half the size.

The business outgrew your support structure. CEOfriend fixes that. 

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