The 4 jobs you know you should do and never do

Dominic Monkhouse23 July 2026

It’s not the workload that you’re afraid of.

It’s what happens when you put it down.

I know because that’s exactly what kept me stuck at Rackspace for years.

You are doing 20 jobs. The £200 tasks instead of the £200,000 tasks and that’s what’s keeping you from scaling. 

The thing is, those 20 jobs made you feel like you achieved something at the end of the day. And that’s okay. Meanwhile you left the other 4 jobs. The 4 jobs that only the founder can do.

Without them the company cannot scale. You’re getting in your own way.

Six months ago, a founder came to the farm. Said the problem was the pipeline. Sales weren’t moving. We agreed – that’s the one thing to fix.

Three months later they came back. Sales hadn’t improved at all.

When I asked why, they said they’d been sorting legal contracts. Legal contracts. Something any lawyer could have handled for a few hundred quid. They got stuck in the 20 rather than the 4….

But it felt productive. It felt like progress. And meanwhile the one thing that actually mattered sat untouched. 

That’s the trap. You know what you need to do.

200 founder-CEOs have sat where you’re sitting. 12 of them exited.

Here’s how I went from 20 jobs to 4.

The founders who exited didn’t work harder. They just stopped doing your Monday.

Four ways to take this further

1. Book a call. If cash is tight while your profit and loss looks fine, Dominic can help you work out whether the problem is your pricing, your working capital, or a cash cycle that needs flipping. No obligation, no pitch. You will know quickly whether this is the right kind of business coaching for scaling founders.
2. Grab the book. Mind Your F**king Business gives founder-CEOs a practical way to stop being the bottleneck and build a company that can scale without them in every room.
3. Grab the Power of One Cash Tool. Copy the free one-page tool, drop in your own numbers, and see the cash a one percent or one-day move frees in your business.
4. Subscribe to the newsletter. A regular dose of the same operator-level thinking on cash, pricing and scaling without becoming the bottleneck.

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