Our Impact
Why Founders?
Scaling from 50 to 500 is brutal. You’re running the biggest business you’ve ever led, and you don’t know what you don’t know. You need to learn—fast. No time for trial and error. Level up, or get left behind.
We work with the 1% – founders at the helm of companies on a five-year growth streak. Scaling shouldn’t mean drowning in admin, losing your best people, or watching some “professional” CEO take over what you built. The founders we work with stay in control, build elite teams and create businesses that scale sustainably—while maintaining their well-being and the company’s stability.
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Why Models?
Scaling isn’t guesswork, but most founders treat it that way. The same problems show up again and again, and trial and error is a slow, painful way to fix them. After working with 100+ companies and learning the hard way what works and what doesn’t, Dominic built powerful models to make scaling faster, simpler, and repeatable. These models exist so founders don’t waste years solving problems that have already been cracked.
Why This Mission?
Dominic has been there. Twice. At Rackspace and Peer 1, he scaled from zero to £30 million in five years. But he’s also been fired. He’s failed. He’s had investors lose confidence in him. He knows what it’s like to be at the top and feel like you’re losing control. That’s why he does this work—so founders don’t have to learn through painful experience.
Our Mission: By 2034, 200 founder-led firms will scale from 50 to 250+ employees, creating 300,000 jobs and £52 billion in revenue.
Outcomes that Matter
Strategy
A Clear Roadmap for Growth without Chaos
Scaling without a plan is just running faster into a brick wall. A clear roadmap ensures you scale deliberately, not just by working harder.
Founder-CEOs create…
A structured plan that aligns leadership, execution, and vision–driving profitability, not just headcount.
Why this matters
A company that scales with confidence and direction, not confusion and firefighting.
Culture
A Team that Stays, Thrives, and Delivers
Scaling isn’t just numbers—it’s people. Without the right hires in the right seats, bad hires, underperformance, and culture drift will stall growth.
Founder-CEOs create…
A high-talent-density team that wants to stay and a culture of trust and accountability that allows founders to delegate.
Why this matters
A business that runs without micromanagement, so you can focus on what actually matters.
Execution
Relentless Follow-Through and Results
Ideas are worthless without execution. When leaders take ownership, innovation turns into progress, and momentum builds instead of stalling.
Founder-CEOs create…
A leadership team that owns execution—where commitments are met, priorities don’t drift, and growth compounds instead of stalling.
Why this matters
If execution isn’t sharp, strategy is just talk. Scaling demands a team that gets the right things done every time.
Your Team
Partners in scale—working with founder CEOs to grow, lead, and win.
Dominic Monkhouse
Coach and Mentor to 1% Founder CEOs
Dominic scaled two tech firms from zero to £30m in under five years. Now, he works with Founder-CEOs to build high-growth companies without losing their impact.
Philip Rose
Associate Coach
Philip brings an engineer’s mindset to business growth, combining structured thinking with strategic coaching to help leaders scale up, lead decisively, and sustain momentum.
Jamie Mistlin
Recruitment partner
Co-Founder at Recruitment Revolution – a former DJ turned recruitment disruptor who re-engineered the outdated agency model in 2005 with a lean, tech-driven, people-first approach built on collaboration, integrity, and creativity.
Guy Washer
Insight Partner
Over 30 years Guy founded and ran three Insight businesses. He now works with companies to develop Core Customer Understanding and define their Core Value Proposition.
Our clients have achieved incredible results
The Management Lab at Foundry Farm
Scaling a business is about making the big decisions that actually move the needle. That’s why we built The Management Lab at Foundry Farm—a place for leadership teams to step away from the daily chaos, cut the bullshit, and focus.
The Management Lab isn’t some stuffy boardroom. It’s where ambitious teams get clear on strategy, execution, and culture—then leave with a plan to win and scale.
Some of the things that happen at The Management Lab are leadership offsites to align strategy and priorities. Execution workshops to turn ideas into action. Culture-building sessions to attract and retain A-players. Growth sprints to fix bottlenecks and accelerate momentum.
Scaling isn’t about doing more. It’s about doing what matters. That’s what happens at Foundry Farm.
