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Embarking on the journey of how to find a business coach can feel overwhelming, but it’s a critical step towards unlocking your full potential and achieving your business goals. The key lies in identifying a coach who aligns with your needs, values, and vision. So, how do you find the perfect match? Let’s explore some expert tips that will guide you through the process and lead you to the right business coach who will make all the difference and unlock the kingdom’s keys.

Key Takeaways

    • Identify business coaching needs, assess weaknesses and define goals.

    • Research potential coaches through online platforms, peer recommendations and industry-specific resources.

    • Evaluate credentials & experience and establish a connection with the coach to ensure compatibility & trust in a relationship.

Identifying Your Business Coaching Need

Before you start searching for a business coach, it’s crucial to understand what your coaching needs are. This includes identifying your weaknesses and defining your goals to ensure that your chosen coach is well-equipped to address your specific requirements.

Assessing Your Weaknesses

Recognising and evaluating your weaknesses is vital in determining where a business coach can benefit you the most in offering their assistance. A comprehensive analysis of your business operations will help you identify areas that require improvement, such as a lack of a unique market fit and differentiated strategy, leadership deficiencies, inadequate long-term planning, and employee (mis)management.

Identifying these weaknesses will aid you in finding a coach who can assist you in converting them into strengths.

Defining Your Goals

Knowing your objectives helps in selecting a business coach who can assist you in achieving your desired outcomes and who aligns with your vision. Individuals and organisations opt for business coaching for various reasons, each tailored to their unique needs and aspirations. Here are several critical motivations for engaging in business coaching:

1. Skill Enhancement: Business coaching is instrumental in developing or refining crucial skills, be they leadership, communication, sales, marketing, time management, or strategic thinking.

2. Navigating Challenges: Entrepreneurs and business leaders often encounter insurmountable hurdles. A business coach offers new perspectives and actionable solutions to these challenges.

3. Setting and Achieving Goals: Coaches are invaluable in helping clients define realistic business goals and maintaining accountability towards achieving them.

4. Personal Growth: Beyond professional development, coaching also focuses on personal growth, aiding individuals in boosting confidence, shattering self-imposed limitations, and fostering overall mental and emotional well-being.

5. Business Expansion: For those aiming to scale their businesses, coaching provides strategic insights on growth, market expansion, profitability enhancement, and managing the complexities of scaling.

6. Enhanced Decision-Making: Business coaches offer structured approaches and guidance to simplify decision-making in crucial business matters.

7. Balancing Work and Life: Coaches can be key in helping you find and maintain a healthy work-life balance, which is crucial for long-term success and personal happiness.

8. Expanding Networks: With their extensive networks, business coaches can open doors to new connections, partnerships, and resources.

9. Career Progression: Individuals seeking career growth utilise coaching to sharpen their professional skills, increase their organisational impact, and carve out a path for career advancement.

10. Boosting Confidence and Motivation: Coaching helps keep individuals motivated and confident, which is essential for navigating business ups and downs.

11. Adapting to Change: In a fast-evolving business environment, coaches help individuals adapt to technological and market changes.

12. Employee Development: Leaders and teams can benefit from coaching to enhance their performance, leadership, and collaboration skills.

This is a long list, and you might feel they all apply! So here, focus on the few that you believe would have the largest impact on sustaining your rapid growth.

    Researching Potential Business Coaches

    With your coaching needs in mind, the next step is to research potential business coaches with the expertise and experience you require to help you achieve your goals. There are various avenues to explore, such as online platforms, recommendations from peers, and industry-specific resources. Each of these sources can provide valuable insights into the suitability of a business coach and help you narrow down your options.

    Online Platforms

    The internet is a treasure trove of resources for finding online business coaches with relevant experience and expertise. In fact, online business coaching has become increasingly popular, and there are several platforms where you can discover potential business coaches:

      • Online communities

      • LinkedIn

      • Blogs

    Engaging with these platforms and researching the coaches’ backgrounds will help you identify those who align with your goals and needs, increasing the chances of a successful coaching partnership.

    Recommendations from Peers

    Your peers can be a valuable source of information when searching for a business coach. Not only can they provide recommendations based on their own experiences, but they can also offer insights into the coach’s effectiveness and credibility.

    Asking your peers about the results they achieved with the coach, the goals set and achieved through coaching, and the coach’s qualifications can help you make an informed decision.

    Industry-Specific Resources

    Industry-specific resources, such as trade publications and events, can help you find a business coach with specialised knowledge in your field. Connecting with experts who understand your industry’s unique challenges and opportunities can lead to recommendations and referrals for business coaches who can provide tailored guidance and support.

    Evaluating Business Coach Credentials and Experience

    After identifying potential business coaches, the next step is to assess their credentials and experience to ascertain their qualifications and capabilities. This includes examining:

      • Their relevant business experience

      • Their coaching methodologies

      • Their certifications

      • Their success stories

    Relevant Business Experience

    A business coach with relevant experience and business skills is key to providing practical guidance and advice for achieving business success through business growth. This experience may include:

      • Founding and developing a successful business

      • Growing a company from a small size to a larger size

      • Having extensive knowledge in areas such as marketing, sales, finance, and operations

    An experienced business coach who has worked with businesses similar to yours will be better equipped to understand your unique challenges. Whether you’re a small business owner looking to get ahead or an established late-stage startup, they will be able to provide effective solutions through their business coaching services. A good professional coach with a background in your industry can offer invaluable insights and guidance, making executive coaches an essential asset for both large and small business owners’ success.

    Coaching Methodologies

    Your coach’s methodologies should align with your learning style and preferences for maximum effectiveness. Different coaching methodologies address the needs of various learning styles by customising their approach and techniques to suit the preferences and requirements of diverse learners. Do not feel disheartened if this process takes time; there is a coaching approach to fit a variety of styles.

    Understanding their coaching methodologies will help ensure their approach resonates with you, leading to a productive coaching relationship.

    Coaching Certifications

    While not a requirement, coaching certifications can provide assurance of a coach’s professional training and expertise. Various accredited programs and courses offer certifications for business coaching, such as ILM Diploma or Certificate courses, ICF Accredited Business Coaching Courses, and Business Coaching Diploma programs.

    Considering a coach’s certifications can provide insights into their credibility and skillset. Without adequate certification, they could be offering an expensive load of bollox.

    Business Coaching Methodologies

    Here’s an overview and comparison of four notable business coaching methodologies: EOS, Scaling Up, E-Myth, and The Great Game of Business:

    1. EOS (Entrepreneurial Operating System):

    – EOS is a simple framework aimed at crystallising a company’s vision, driving traction, and enhancing organisational health.

    – Key elements include establishing a solid vision, clear roles and responsibilities, and utilising a scorecard for tracking KPIs.

    – Incorporates tools like Level 10 Meetings and Accountability Charts for better communication and accountability.

    – Known for its straightforward, practical, and structured approach.

    2. Scaling Up:

    – Developed by Verne Harnish, Scaling Up is geared toward fast business growth while keeping operations efficient.

    – Focuses on four domains: People, Strategy, Execution, and Cash, with specific tools for each.

    – Features include the One-Page Strategic Plan and Rockefeller Habits for guiding growth.

    – Ideal for companies aiming for rapid expansion and scalability.

    3. E-Myth (Entrepreneurial Myth):

    – Michael E. Gerber’s E-Myth tackles the fallacy that entrepreneurs naturally excel at all aspects of business.

    – Stresses the importance of systematic, efficient operations and consistent processes.

    – Emphasises working “on” the business, not just “in” it, developing clear procedures.

    – Beneficial for small businesses and startups laying their operational groundwork.

    4. The Great Game of Business:

    – Jack Stack’s approach promotes open-book management and staff involvement in decisions.

    – Involves sharing financial data with employees to cultivate ownership and accountability.

    – Utilises MiniGames, Huddles, and Scoreboards to encourage transparency and improvement.

    – Effective for enhancing employee motivation and aligning them with financial objectives.


    – EOS and Scaling Up are growth-centric, focusing on expansion and scalability.

    – E-Myth and The Great Game of Business prioritise foundational strength and team member engagement.

    – EOS and Scaling Up offer structured strategies; E-Myth and The Great Game of Business emphasise culture and team member participation.

    – The Great Game of Business uniquely advocates for financial openness and team decision-making, ideal for building a responsible, empowered workforce.

    – The choice between these methodologies depends on whether a business prioritises rapid growth (EOS, Scaling Up) or foundational stability and employee-driven culture (E-Myth, The Great Game of Business).

    Success Stories and Testimonials

    When evaluating a business coach, success stories and testimonials can offer insights into their ability to help clients achieve their goals. Reading about the successes of past clients can provide confidence in the coach’s ability to deliver results and help you make an informed decision. If they haven’t got visibility here, tread with caution!

    Establishing a Connection with Your Potential Business Coach

    Connecting with your potential business coach is key to assessing their communication style, personal values, and availability. A strong connection ensures a productive working relationship that fosters trust and open communication, allowing you to explore your potential and address challenges more effectively.

    Communication Style

    Effective coaching relies on clear and open dialogue, making communication style an essential factor to consider when choosing a business coach. Assessing a potential business coach’s communication style helps ensure it aligns with your preferences, facilitating better understanding and a stronger coaching relationship.

    Personal Values and Ethics

    A coach’s personal values and ethics should align with your own to ensure a trusting and supportive coaching relationship. This alignment fosters a strong connection and trust, allowing for candid and sincere dialogue that enables you to explore your goals and challenges effectively.

    Availability and Flexibility

    A business coach needs to be available and flexible to provide timely and consistent support throughout the coaching process. By assessing a potential coach’s availability, you can ensure they will be there when you need them most, especially during crucial decision-making moments or when facing difficulties.

    Making the Final Decision

    After evaluating potential coaches, the next step is to make the final decision. This involves comparing the pros and cons of each option, conducting a cost-benefit analysis, and ultimately trusting your instincts to choose the best fit for your needs.

    Comparing Pros and Cons

    Weighing the benefits and drawbacks of each potential coach can help you make a more informed decision. By considering factors such as:

      • their experience

      • business coaching methodology

      • qualifications

      • coaching style

      • client testimonials

    You can comprehensively understand the value each coach could bring to your business.

    Cost-Benefit Analysis

    Performing a cost-benefit analysis allows you to determine if the investment in a business coach will likely yield a positive return for your business. By evaluating the potential advantages of coaching and comparing them to the associated costs, you can assess if the expenditure aligns with the value coaching can bring to your business.

    Trusting Your Instincts

    Ultimately, trusting your instincts when choosing a business coach is vital. A strong personal connection and rapport are key to a successful coaching relationship, and your intuition can be a powerful guide in determining which coach is the best fit for you and your business.


    In conclusion, finding the right business coach involves thoroughly assessing your needs, researching potential coaches, evaluating their credentials, methodology and experience, establishing a connection, and making an informed decision based on pros and cons, cost-benefit analysis, and your instincts. By following these expert tips, you’ll be well on your way to unlocking your full potential and achieving your business goals with the guidance of a coach who truly understands and supports your vision.

    Frequently Asked Questions

    How do I find a good business coach?

    To find a good business coach, seek out someone who uses a proven methodology and has several years of experience in business coaching. Ensure they have the credentials and positive attitude you are looking for. You can also search for business coaches on LinkedIn or look for mentors in your network.

    Is it worth paying for a business coach?

    Paying for a business coach can be beneficial in helping you reach your goals and improve both your personal and professional life. It can provide clear guidance, allowing you to identify strengths and weaknesses and make a growth plan. You should aim to see a clear path to achieve a 5x to 10x return on your investment.

    How much is a business coach in the UK?

    UK business coaching typically costs between £200-£500 per hour for one-on-one sessions, and up to £2,000 per hour for CEO and executive coaching. Group sessions are more affordable, at £250-£750 per person per session. Day-long strategy workshops can range in cost between £3,500 and £15,000.

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    Written by business coach and CEO mentor Dominic Monkhouse, read more of his work here. Read his new book, Mind Your F**king Business here.


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