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Simon SinekBlog / Core Customer February 1, 2023Why Simon Sinek is fundamentally wrongSimon Sinek's Golden Circle of ‘Why’, ‘How’ and ‘What’ is important, but it’s fundamentally wrong. It is missing a fourth circle - ‘Who’.
Why focus is the secret to fast business growthBlog / Core Customer January 27, 2023Why focus is the secret to fast business growthThere’s no denying it. It’s tough out there. Many business leaders who come to us asking for help feel exhausted …
How customer feedback data is just as important as financial dataBlog / Core Customer October 7, 2022How customer feedback data is just as important as financial dataThink back to your last Executive meeting. Was there any discussion of customer feedback? If so, was this dominated by …
E205 | How to Become a Hidden Champion with Hermann SimonPodcast / Core Customer July 26, 2022E205 | How to Become a Hidden Champion with Hermann SimonDo you aspire for your company to become a Hidden Champion?  Hidden champions are what businessman and bestselling author, Hermann …
Why you need product marketing people to turbocharge your business growthBlog / Core Customer July 22, 2022Why you need product marketing people to turbocharge your business growthDoes your company tend to copy competitors? Maybe you piggyback on the tech that others have developed? That’s not unusual. We see …
8 common mistakes companies make with NPS (and how to fix them)Blog / Core Customer July 8, 20228 common mistakes companies make with NPS (and how to fix them)Net Promoter Score. Do you use it? It’s one of our top recommendations to clients who, like us, are obsessed with …
How to build a customer success team that will grow your businessBlog / Core Customer July 1, 2022How to build a customer success team that will grow your businessFeel like you’re filling a leaky bucket? That’s frustrating. No sooner have you won a new customer than a couple more …
Why putting all your eggs in one basket is good for business growthBlog / Core Customer June 24, 2022Why putting all your eggs in one basket is good for business growthHas anyone ever told you it’s a bad idea to concentrate on a few big customers? It’s a line of …
E176 | How to do Better Business Faster with Artesian:DueDil CEO, Andrew YatesPodcast / Core Customer January 4, 2022E176 | How to do Better Business Faster with Artesian:DueDil CEO, Andrew YatesFintech company Artesian:DueDil  – a London/Reading based business helps B2B customers do better business faster with a focus on using …
E175 | Rebroadcast: Why Branding Is Sex and Creating Irrational Loyalty with Deb GaborPodcast / Core Customer December 28, 2021E175 | Rebroadcast: Why Branding Is Sex and Creating Irrational Loyalty with Deb GaborWhat’s your business aim? To achieve growth? To create a winning corporate culture? Deb Gabor, keynote speaker and bestselling author …
selling more to core customerBlog / Core Customer November 5, 2021How selling more to your core customer will help your business growYou’re sitting in an Executive Team meeting.  The conversation turns to your customers.  What thoughts do you have in your …
core customerBlog / Core Customer October 15, 2021How to get total clarity on the identity of your core customerIf there’s one thing that most CEOs struggle with, it’s knowing who buys their company’s products.  Early on in our …
Value Proposition CanvasBlog / Core Customer October 8, 2021How A Value Proposition Canvas Will Give Your Business The EdgeSimple question. Why do people buy your products or services? And not your competitors’? Do you have an immediate answer? Is it …
say noBlog / Core Customer July 23, 20215 ways to help you say ‘no’ more than you say ‘yes’Do you get a hit from new ideas?  Does your serotonin peak when you think about a different approach? And …
E150 | Reimagining High Fashion Through Tech with Rod BannerPodcast / Core Customer June 29, 2021E150 | Reimagining High Fashion Through Tech with Rod BannerIf you’re pondering what to do when you exit your current business, or you’re thinking of a retirement project, let …
E148 | How To Improve Customer Relationships By Creating A Connected Strategy with Nicolaj SiggelkowPodcast / Core Customer June 15, 2021E148 | How To Improve Customer Relationships By Creating A Connected Strategy with Nicolaj SiggelkowNicolaj Siggelkow is a lifelong academic, currently the David M. Knott Professor of Management at the Wharton School, University of …
E136 | Badass Your Brand & Show Your Business Who’s Boss with Pia SilvaPodcast / Core Customer March 23, 2021E136 | Badass Your Brand & Show Your Business Who’s Boss with Pia SilvaThen you need to listen to Pia Silva on this week’s episode of The Melting Pot.  Pia is a partner …
Flavilla FongangPodcast / Core Customer December 1, 2020E120 | Being A Black Woman In Tech With Flavilla FongangIf you’re struggling to get customers for your business, then Flavilla Fongang, the effervescent managing director and founder of 3 …
Hilary CornaPodcast / Core Customer October 27, 2020E115 | Making Business More Human with Hilary CornaDo you know what your company’s nine touch points are? The things that are the most important to your clients? …
E103 | Why Branding Is Sex and Creating Irrational Loyalty with Deb GaborPodcast / Core Customer August 4, 2020E103 | Why Branding Is Sex and Creating Irrational Loyalty with Deb GaborWhat’s your business aim? To achieve growth? To create a winning corporate culture? Deb Gabor, keynote speaker and bestselling author …
Horst-Schulze-headshotPodcast / Core Customer June 16, 2020E96 | How To Build A Culture Of Excellence with Horst SchulzeWhile you will have heard of the Ritz Carlton hotel group, you may not necessarily know who founded it – …
Marty in red theatre_bwPodcast / Core Customer March 24, 2020E84 | How To Sell More Things At A Higher Profit With Marty NeumeierHow is your branding? Do you have a branding strategy in place? Who is in charge of your branding, or …
6 surefire ways to build a customer-centric business (Rockefeller Habit #6)Blog / Core Customer November 1, 20196 surefire ways to build a customer-centric business (Rockefeller Habit #6)Criticism. Sometimes it can be hard to take.  It’s so easy to get defensive and try to blame everyone else. …
E52 | Cutting through the marketing bullsh*t with Sander ArtsPodcast / Core Customer August 13, 2019E52 | Cutting through the marketing bullsh*t with Sander ArtsToday’s guest on The Melting Pot is Dutch-born Sander Arts. His list of titles is as long as your arm—Consultant, …
E42 | FizzPopBANG: Creating an amazing brand by cultivating a brilliant culture with Carla Cringle and Imogen Pudduck.Podcast / Core Customer June 4, 2019E42 | FizzPopBANG: Creating an amazing brand by cultivating a brilliant culture with Carla Cringle and Imogen Pudduck.Today’s guests are Carla Cringle and Imogen Pudduck, co-founders of FizzPopBANG Ltd. Their tagline, “making people whistle on their way …
Chris DonnellyPodcast / Core Customer December 24, 2018[Rebroadcast] The Perfect Pitch & Finding a Niche: Meet Chris DonnellyAt the age of 27 Chris Donnelly already runs a very successful business, Verb Brands. He’s the founder and managing …
Chris DonnellyPodcast / Core Customer July 25, 2018E14 | The Melting Pot Podcast with  Chris DonnellyAt the age of 27 Chris Donnelly already runs a very successful business, Verb Brands. He’s the founder and managing director of …

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