All PostsCashCore CustomerCulture BuildingHigh performing teamsInnovationLeadershipMarketingOKRsOrganisational agilityPositioningPurposeRecommended BooksRecommended PodcastsResource AllocationRockefeller HabitsSalesScaling UpSprintsStrategyTalent ManagementTeam PsychologyToolsVisionWellbeing

• All Posts
• Cash
• Core Customer
• Culture Building
• High performing teams
• Innovation
• Leadership
• Marketing
• OKRs
• Organisational agility
• Positioning
• Purpose
• Recommended Books
• Recommended Podcasts
• Resource Allocation
• Rockefeller Habits
• Sales
• Scaling Up
• Sprints
• Strategy
• Talent Management
• Team Psychology
• Tools
• Vision
• Wellbeing

Core Customer January 27, 2023Why focus is the secret to fast business growthThere’s no denying it. It’s tough out there. Many business leaders who come to us asking for help feel exhausted …

Core Customer October 7, 2022How customer feedback data is just as important as financial dataThink back to your last Executive meeting. Was there any discussion of customer feedback? If so, was this dominated by …

Core Customer July 26, 2022How to Become a Hidden Champion with Hermann SimonDo you aspire for your company to become a Hidden Champion?  Hidden champions are what businessman and bestselling author, Hermann …

Core Customer July 22, 2022Why you need product marketing people to turbocharge your business growthDoes your company tend to copy competitors? Maybe you piggyback on the tech that others have developed? That’s not unusual. We see …

Core Customer July 8, 20228 common mistakes companies make with NPS (and how to fix them)Net Promoter Score. Do you use it? It’s one of our top recommendations to clients who, like us, are obsessed with …

Core Customer July 1, 2022How to build a customer success team that will grow your businessFeel like you’re filling a leaky bucket? That’s frustrating. No sooner have you won a new customer than a couple more …

Core Customer June 24, 2022Why putting all your eggs in one basket is good for business growthHas anyone ever told you it’s a bad idea to concentrate on a few big customers? It’s a line of …

Core Customer March 31, 2022Why Simon Sinek is fundamentally wrongSimon Sinek's Golden Circle of ‘Why’, ‘How’ and ‘What’ is important, but it’s fundamentally wrong. It is missing a fourth circle - ‘Who’.

Core Customer January 4, 2022How to do Better Business Faster with Artesian:DueDil CEO, Andrew YatesFintech company Artesian:DueDil  – a London/Reading based business helps B2B customers do better business faster with a focus on using …

Core Customer December 28, 2021Rebroadcast: Why Branding Is Sex and Creating Irrational Loyalty with Deb GaborWhat’s your business aim? To achieve growth? To create a winning corporate culture? Deb Gabor, keynote speaker and bestselling author …

Core Customer November 5, 2021How selling more to your core customer will help your business growYou’re sitting in an Executive Team meeting.  The conversation turns to your customers.  What thoughts do you have in your …

Core Customer October 15, 2021How to get total clarity on the identity of your core customerIf there’s one thing that most CEOs struggle with, it’s knowing who buys their company’s products.  Early on in our …

Core Customer October 8, 2021How A Value Proposition Canvas Will Give Your Business The EdgeSimple question. Why do people buy your products or services? And not your competitors’? Do you have an immediate answer? Is it …

Core Customer July 23, 20215 ways to help you say ‘no’ more than you say ‘yes’Do you get a hit from new ideas?  Does your serotonin peak when you think about a different approach? And …

Core Customer June 29, 2021Reimagining High Fashion Through Tech with Rod BannerIf you’re pondering what to do when you exit your current business, or you’re thinking of a retirement project, let …

Core Customer June 15, 2021How To Improve Customer Relationships By Creating A Connected Strategy with Nicolaj SiggelkowNicolaj Siggelkow is a lifelong academic, currently the David M. Knott Professor of Management at the Wharton School, University of …

Core Customer March 23, 2021Badass Your Brand & Show Your Business Who’s Boss with Pia SilvaThen you need to listen to Pia Silva on this week’s episode of The Melting Pot.  Pia is a partner …

Core Customer August 4, 2020Why Branding Is Sex and Creating Irrational Loyalty with Deb GaborWhat’s your business aim? To achieve growth? To create a winning corporate culture? Deb Gabor, keynote speaker and bestselling author …

Core Customer June 16, 2020How To Build A Culture Of Excellence with Horst SchulzeWhile you will have heard of the Ritz Carlton hotel group, you may not necessarily know who founded it – …

Core Customer March 24, 2020How To Sell More Things At A Higher Profit With Marty NeumeierHow is your branding? Do you have a branding strategy in place? Who is in charge of your branding, or …

Core Customer November 1, 20196 surefire ways to build a customer-centric business (Rockefeller Habit #6)Criticism. Sometimes it can be hard to take.  It’s so easy to get defensive and try to blame everyone else. …

Core Customer August 13, 2019Cutting through the marketing bullsh*t with Sander ArtsToday’s guest on The Melting Pot is Dutch-born Sander Arts. His list of titles is as long as your arm—Consultant, …