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Why your growth strategy needs focus and depth on attributesBlog / Positioning July 15, 2022Why your growth strategy needs focus and depth on attributesLet me read your mind for a moment. I’m trying to guess why your business is different from your competitors. …
What are core competencies and why are they important for business growth?Blog / Positioning May 27, 2022What are core competencies and why are they important for business growth?Have you ever drilled down into the unique abilities of your business? Or picked something that you know you can …
How to write a mission statement for a businessBlog / Positioning May 20, 2022How to write a mission statement for a businessDo you raise your eyebrows when someone mentions mission statements? It’s easy to get cynical. Too many companies use bullshit phrases …
How to differentiate your business for fast and sustained growthBlog / Positioning February 3, 2022How to differentiate your business for fast and sustained growthDifferentiation.  Everyone says they’re doing it. Very few are doing it correctly.  If you want fast and sustained growth, you …
strategy 2022Blog / Positioning January 7, 2022How to get clarity on your strategy for 2022Has Christmas given you some breathing space to think about your business?  Maybe downing tools and taking a break has …
Value Proposition CanvasBlog / Core Customer October 8, 2021How A Value Proposition Canvas Will Give Your Business The EdgeSimple question. Why do people buy your products or services? And not your competitors’? Do you have an immediate answer? Is it …
strategy councilBlog / Positioning May 21, 2021How A Strategic Council Will Keep Your Business On CourseOK – so you’ve come up with a new strategy. The whole Executive Team is on board. The excitement is …
strategyBlog / Positioning April 30, 2021Strategy vs operational effectiveness – are you clear on the difference?Step back for a moment.  Imagine you’re looking at your industry as a whole. What do you see?  My bet …

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