There ain’t no party like an S-curve party: Why success is never a straight line
Scaling a startup isn’t a straight line – it’s an emotional rollercoaster of chaos, growth, burnout, and reinvention.
Back to my roots: dyslexia, audiobooks, and why I won’t shut up about education
Not all kids need a better attitude. Some just need a different format.
Measure what matters, not what’s easy
Stop measuring crap under the streetlight. The real levers are hiding in the dark — and that’s where the money
Targeted delivery: Giving customers what they actually want
Stop serving crisps to everyone — serve steak to the few who pay the bills and rave about your business.
Build a talent pipeline, not a hiring frenzy
Stop hiring in panic mode. Build a system that finds, grows, and keeps A-players before you need them.
Stop babysitting your business: How Culture Design will set you free
Design culture on purpose—or spend your life babysitting a business that never grows up.
From 7-day grind to 2-day CEO: Developing your leadership team
Stop being the bottleneck. Build leaders who run the business without you—and finally get your life back.
Why your weakest processes are actually your ticket to efficiency
Your weakest link isn’t your biggest liability—it’s your biggest lever. Fix it fast, or keep faffing forever.
Market Positioning: Find your place, or get lost in the crowd
Nail your market positioning or get drowned out—clarity here means customers know exactly why to choose you.
Introducing the One Page Personal Plan
A clear long-term vision, broken into bite-sized steps, makes your goals feel achievable—and actually gets you there.
